WordPress News

Optimize Press 2.0 – Let the buzz begin

The new version of Optimize Press (completely re-built) is due for release soon on 31 July 2013.

What’s different about Optimize Press 2.0?

The main difference between this theme and the previous versions as well as competitor’s themes is ease of use and a bucket load of features.

The team at Optimize Press identified that lack of techie skills and graphics were delaying people from creating their sales funnels and membership sites quickly. They addressed this problem by re-building Optimize Press to a user friendly, point and click, drag and drop interface that takes minutes to customize (without any techie coding know how).  One of the great things about the new Optimize Press 2.0 platform is that you can choose to integrate this functionality by either WordPress theme or  WordPress plugin.

Optimize Press 2.0 has a number of pre built features in it, but one of the main selling points for me is the use of elements.

What are elements?


Elements are preconfigured, drag and drop features that are commonly used on websites.

For example, say you want to add a little feature box at a point in your page. You don’t need to look around for a shortcode or a plugin to do that you simply drag and drop that element where you want it on the page.

The element library that is included in Optimize Press 2.0 is extensive so no doubt there are short cuts that would suit everyone.

Point & Click New Templates

As you would expect for this theme there is also an amazing array of new templates that you can use out of the box. No fiddling with code or graphics just click the one that you want to use.

This provides the best of both worlds for WordPress users – you can choose how little or how much work you want to do customizing your new site.   This is just a small selection of the default templates available for Optimize Press 2.0 users.


Mobile Friendly

One of the most common requests that users of  Optimize Press had was to make it responsive.   When the new platform was built the team concentrated on ensuring that the new Optimize Press would size to fit on mobile phones and tablets.  As more and more consumers and internet surfers are using their mobile devices having mobile friendly sales pages, launch pages and membership sites responsiveness is more important than ever before.   You can also customize what content, if you wish, to show mobile visitors.

Live Preview

Don’t you just hate making customizations and opening another tab to see what it looks like?   Well with the  handy in built live preview feature you can kiss opening up separate tabs goodbye!  T ability to use the live editor which displays what your customized content looks like is a real time saver!

Memberships made easy

One of  the most common requests that I  have had personally over the years was to show people how I customized Optimize Press for use on membership sites.    I think I can trash my screenshots on this now 🙂

The new version of  this theme and plugin has really taken memberships to a new level.   There is  shopping cart integration with some of the most popular platforms like infusionsoft, paypal, paypal payments pro, clickbank and authorize. net. They are also working on more integrations with other platforms like office auto pilot shopping cart/membership system.

The members area has a number of features but it also allows for membership levels.   You can easily set up areas for example, silver, bronze and gold.     This is an absolutely boon for those that don’t want to use fancy pants plugins for memberships (and save the time and expense of figuring them out) or who want to keep their existing shopping cart and integrate it with the design elements and ease of use of Optimize Press 2.0.


Now you can offer your visitors a seamless website experience – using  Optimize Press your sales funnel, webinar registration and your blog all look the same ensuring visitors are not confused when roaming your site.  You can create a blog that compliments your brand with a ton of options using the in built layout manager.

So much more

There are so many other features that this theme and plugin include that one post won’t cover it.     One of  the things that I think will be extremely popular with internet marketers is ….webinars.   More on that later though!

Watch the video demonstrating some of  the features of  Optimize Press 2.0

P.S.   I know a lot of  people purchased Optimize Press when it was first launched a couple of years ago now.   Optimize Press 2.0 is not an upgrade but a completely new platform.    In plain speak, this simply means that you will have to pay for the new product.   However, existing users will be offered a discounted price when it is launch so keep an eye out on your inbox.

By Leanne

My name is Leanne King and I'm an Australian internet marketer and WordPress fanatic. I share my knowledge of WordPress here on my blog, through my products, private coaching and in private forums. In my spare time I like to develop products for WordPress users that are easy to use. Find me on Google+