What are infographics?
Infographics are simply a graphic that displays some form of information in a visual format.
I could tell you for example what the stats are on how many people use WordPress, where in the world they are located and how many plugins currently reside in the WordPress repository or I could tell you the same information in a graphical format.
Why you should use infographics
Infographics are a great source of links to your site because they get shared often on social media sites, blogs and sites like Pinterest. In addition, there are a number of infographic directories where you can upload your infographic for even more link love (think article site for piccys)
Where to spread your infographic
and anywhere else that’s interested in visual content!
Note: Some of these sites do charge a fee for infographic submission
How to create your infographic (even if you have no design talent!)
Of course, you can always hire someone to create an infographic for you but if it is not a complicate infographic there are a lot of online tools that you can use to create itself. Plus, you also get that warm, fuzzy feeling of accomplishment afterwards.
You can create simple charts and visualizations with some online tools like:
and make gorgeous word clouds with:
Word Cloud; and
and use free software like Inkscape to combine your images into an infographic
As I don’t have any design talent whatsoever I prefer to use an online infographics creator. There are a number available both free and premium versions like:
Creately – for great diagrams/mind map style
Easely – great theme templates to start your infographic with and you just add the data, change the background, add in your text and you are good to go. Currently, Easely is in beta so there are only a few themes available but they are great and the service is easy to use.
Visually – this site also operates on the user selecting a theme and then customizing it in the easy to use interface. The themes are gorgeous! The downfall is though that there are not many available at the time of writing and they entirely relate to social media (twitter/facebook). However, the good news is that more themes are being added and if the designs are anything like the current offering they’ll knock your little socks off 🙂
PiktoChart – this is my current fave! The reason that I like it is that it has a number of themes to choose from, you can upload your own graphics and do an amazing amount of customization to truly make it your own. The customer support is outstanding! I had a little problem with the service and my ticket was dealt with and resolved in less than 5 minutes of me submitting it. Awesome! There is a free version so you can try it and see if you like it and want to upgrade as well.
There’s an amazing array of beautiful themes to choose from (as well as additional Theme Images). Not all infographics are based on charts and data. In the infographic above I’ve just plotted my internet marketing journey in graphics and without the chocolate. I could have spent more than 5 minutes creating it and actually added some of my own images – but it was just an example of the type of infographics you can do.