Categories
Blogging

Video Blogging – Fun or Fizzle?

What is Video Blogging?

Video blogging or Vlogging is a blog based on video rather than the traditional article format (like this one).   There are many ways that visitors like to digest information text, images and videos.    Most Vlogs consist of a talking head film style.   This means that a person is filming themselves when vlogging.

Why Vlog?

Video blogging is just one way that you can communicate with your niche.   You’ll find that almost every niche out there could have a video blog.    A quick peek at the categories on You Tube shows just how many broad areas there are where a vlog might appeal to your audience.

Because of the nature of a vlog you might find it easier for your niche to get to know you, like you and trust you.

Advantages of Vlogging

If short videos that are popular in your niche (hint:  have a look at You Tube for popular videos in your niche) can create a viral effect.     People often like to share videos that they have enjoyed with their friends and this can quickly build up your fan base.

You can start with very little money.   In fact, if you don’t have a blog you could just set up a You Tube Channel for your vlog posts.

You can leech traffic by uploading short videos to popular video sharing sites like You Tube and then directing viewers to your blog for the extended version of the video.

Videos can be quick and easy to make – simply shoot, render and upload.     There’s no need to be Stephen Spielberg!

It’s an opportunity to really put yourself in your niche’s lounge room and let people connect with the real you (messy hair and everything!)

Disadvantages of Vlogging

Usually, you will have to make sure that your hair is brushed and that you don’t have something stuck between your teeth!

You may be segmenting your market ie not all people in your niche may want to watch videos.    If you do not provide transcripts or powerpoint presentations of your vlog posts you may risk losing some of  your market.

Stuff happens.   The dog barks during a crucial part of your vlog post or the smoke alarm goes off.    This means that you will have to edit the video if you want to have a professional finish.   Editing takes time 🙁

The other problem with videos is that they often take a long time to upload.    Depending on your internet service provider it could take minutes or hours.    In addition, videos are generally bigger than a standard blog post so they will take up more room on your server.

A common complaint with videos is that they take a long time to load up.     Do your visitors a favour and use AS3 for faster loading time.

Finally, you may not have any video blogging equipment (although if you have a smart phone with a stand you could use that) so you may have an up front cost to get started.

If you do decide to start video blogging then remember:

  • use proper seo techniques on each of your video posts
  • create a video sitemap
  • label your videos with the keyphrase you wish to rank for
  • provide video in mobile ready format

Lately, I’ve been enjoying visiting Rachel Rofe’s blog.    She is doing a 30 day Vlogging Challenge.    If you are interested in vlogging stop by her site and pick up some tips.

Categories
Reviews

Internet Marketing Just Got Easier

One of the problems with internet marketing is that it looks simple and it really is once you know what you are doing but … that’s the problem.

Who to learn from?

There are so many internet marketers out there that it is really difficult to work out who you should follow, who is the best to learn from and who provides the best value.

After a few years in internet marketing I now only subscribe to a few lists that I actively read.    Most emails from marketers get filtered out by gmail and I never realize what bright, shiny thing they were going to offer me.   And, I’m better off for it 🙂

Then there’s the flip side

There are a few internet marketers that I adore.   I respect their work and I admire their integrity.   They always provide top notch products, support and their work is full of value.    These are the marketers that I will actually read their emails and if I’ve bought a product that I really like I’ll recommend it.     It’s not often I find something that ticks all those boxes.

Today I’ve got two things that make internet marketing easier for anyone

The first is the dvds from the seminar that I went to last month in Las Vegas.     These hit the boxes.   Dennis Becker who organized the seminar is someone that I really, really respect and admire.     His ebook is one that I regularly read especially if I feel I’m in a rut and need to be motivated.     He put together a great line up of speakers for Las Vegas.   What is interesting when you hear the speakers like the Rhodes Brothers, Rachel Rofe, James Jones, Kevin Rockwell it seems very congruent.   Although each speaker spoke about their specialty there is an over riding logic to all presentations that focus on … focus, systems and maximizing your work.

To get a feel for whether this product is for you check out the previews of what’s on the videos here.

The videos are an absolute bargain and I’m not the only one who has already told Dennis that they are way too cheap for the value they provide.    Where else could you watch some videos and learn what systems you need in your internet marketing business, how to do video marketing, the smart ways when outsourcing, how to build your list easily, fast product creation and so much more.    And yes, I was a speaker at this event and my focus was on automating WordPress to save you time in your business.  Every speaker offered great value, insights and most importantly out of all the speakers there I’m sure you will find one that will inspire you to take your business further.

Something different

Maybe the dvds are not right for you but you still want to learn more internet marketing techniques to build your business but you don’t want to bust your piggy bank.

There’s a novel solution at hand

If you are tired of buying products and then realize that they were not what you wanted, can’t help you or are just overpriced then Rachel Rofe’s new site may be the answer that you are waiting for.       Rachel has started Choose the Pay an internet marketing membership site where you get to choose how much you would pay for the information.      You effectively get to try the internet marketing products free and then choose how much you would pay for it.    It’s a novel idea and one that is very appealing when you have bought products before that didn’t live up to expectations.  This way you can remove the risk without looking like a serial refunder.

She has got some great speakers lined up already including Willie Crawford, Brian McElroy and Nicole Dean amongst many others.

I hope you find an internet marketing solution that suits your business needs to  drive you forward this year and beyond.

This post contains affiliate links to products. If you purchase through my affiliate link I will get paid an affiliate commission which I may use to keep up the supply of coffee and chocolate required to write this blog