It’s NOT About The Website

Posted in Reviews

When you start out online there are a few things that you need.   Some of the essentials if you are going to maintain control over your internet marketing activities are  a domain name, hosting and a website.

Most of us find the first two a breeze but get stuck on the third – the website!

I get emails, private messages and answer questions every day about WordPress and by far the biggest sticking point people have is not the software platform they are using for their site, but the look of their website.

I can understand, to a certain extent, the website hangup.   A website is like a reflection of ourselves, but instead of being in a mirror it’s out there in the big bad world for everyone to judge.

The problem is that websites don’t sell products or make money.   They are just a tool for doing so online.

In fact, a lot of the websites that have made their owners a stack of bucks in the internet marketing world are sites using the free Kubrick theme with some custom graphics.   Have a look at Arbitrage Conspiracy which made a stack of change in early 2009.    When you pull apart the website all it consists of is some custom graphics and a single column WordPress theme.      Arbitrage Conspiracy didn’t make money because of how  pretty it looked – it made money through great marketing and a topic that people were interested in paying a lot to learn about.

I love Frank Kern and he makes a stack of change in internet marketing so let’s look at his blog.    Yes, that’s right Mr Mass Control who earns over $100K per month can’t even pony up for a premium WordPress theme.   But, why should he when the  “Not so Fresh” free theme is already bringing in the dollars for him.   Again, it’s not about the website it’s about the content and the market.   The website is just a tool for Frank.

Is Frank concerned about SEO?   Apparently not… he doesn’t even have custom permalinks but rather the default http://masscontrolsite.com/blog/?p=66 .   He’s not alone there either :)

Here’s my point

Too many people are spending way too long tweaking and fiddling about with their websites in order to get it “perfect”.   Serial tweakers – you know who you are!    The problem with serial tweaking is that it never finishes and it just becomes a proscratination point for not taking ACTION.

Serial Tweaking Does Not Make Money

One of the things that I say all the time is “It’s Not About The Website”.    I’m not the only one that says it either but too many people are not listening.

Stop Tweaking and Take Action

An internet marketer that I really respect and admire is James Schramko who teaches, mentors, produces products and creates a ton of sites as well.   If you are not already tuned into him check out his blog and you’ll find a load of free useful advice to help you with internet marketing.

One of the recent, low cost, products that James released is called.. surprise.. It’s Not About The Website!

Here’s why I like this product:

  • it’s delivered in different formats audio, video or powerpoint
  • it’s short and sweet – a bit over 20 minutes long
  • it’s a complete perspective of modelling off someone that is VERY successful

What it’s about

This is a presentation by James going through the factors that comprise an internet marketing business. Rather than pay several thousand dollars for courses that contain much of this information he has presented it in no fluff no filler style with the important factors you need in your internet marketing  biz.  This is great news for you because you won’t get information overload or paralysis by analysis but clear, straight talking!

The first words resonate with me because it’s something that I preach “it’s not about the website”. James  then discusses mindset, traffic, recurring income, branding etc.   All of the factors that YOU need to be thinking about.   If you are not doing these things, all you are left with is a tool to make money with and, of course, plenty of time to tweak it :)

You are probably thinking that you already know that stuff already and that may be true. I know all of that stuff myself, compiled from piles of different sources and then arranged in my brain in some sort of order. What James does is take all the knowledge you may or may not know and put it in perspective for your business and highlights the important factors for you to consider in your online business.

Take a look at the sales page and you will see a preview of the product if you watch the video.   If you like what you see you can buy it before he increases the prices.

I’ve listened to the recording once already and will be doing so again.   I also took notes :)    This is not something that I will put on my hard drive and forget.  I’ll actually pull the recording out again and listen to it a number of times.   I may not learn anything new but it always motivates me to take action.

If you purchase It’s Not About The Website through my affiliate link I will be paid a commission which should keep me in coffee and cake!

Have fun with WP :)