One of the problems bloggers face is how to earn money from blogging. After all you do need to pay for hosting and lash out on chocolate every now and then, so you need funds to pay for these small pleasures in life.
One of the ways that you can get some cash in the coffers is by using the real estate on your blog. All that lovely space on your blog above your posts, below your posts in the sidebar is space that you can use to sell affiliate products or rent the advertising space to others.
To do this you can easily add affiliate banners to your theme files or just add the affiliate banners on a post by post basis.
But, seriously that’s work!
You have to locate the banner you want to use, find a spot for it, refer to the front of your blog from time to time to work out what goes where …you could lose minutes or hours on this task.
A better solution is a plugin where you can divide your blog up into zones for advertising space. Above the post could be a zone, the sidebar another zone and so on.
The good news is that there are plugins that already do this.
One free plugin is Max Banner Ads. I do use this plugin but what I don’t like about it is the annoying link back to the plugin developer and joining the email list. You can remove the link back by paying for the plugin though. Another annoyance is that the plugin developer excels at email marketing. If he was as bad at email marketing as I am I would be happy but he’s not …so expect a constant barrage of offers hitting your inbox or set up another account for the plugin. Which is another bug bear. If you want to use the plugin on another site you have to optin again to activate it. If you have more than a few sites this can get v. annoying!
On the plus side the plugin does create zones on your blog and has a great ad tracking system where you can see which banners are getting clicked. Of course, this information is gold. The more you know who has clicked and where on your blog the better you can monetize your blog and start getting money from blogging! You will be able to determine the best spots to place ads on your site that convert and the ads that are bringing in the most money for your site. Once you know this information, you will be able to tweak your blog to maximise the earning potential.
Another plugin that I love to death is OIO Publisher. I bought this plugin years ago and I truly don’t use it enough. I find that I have so many plugins and test so many that I often misplace my faves 🙁
OIO Publisher is more than a banner ad system and tracking system it is a full ad manager. It allows you to fully automate the sale of advertising space on your site.
Have a look at the demo on their site for a more thorough review.
There are a lot of plugins (both free and paid) that you can use to manage your advertising.
Before you start selling advertising space on your blog you need to have a commodity to sell. Remember, the price for the space is directly correlated with the amount of traffic that your blog receives. So, build up the traffic, do some seo and link building and start ranking for some keywords before you hang up the “for rent” sign.
Remember, when choosing a plugin that you need to be able to easily use space on your blog.
Choose a plugin that:
- allows you to divide up your blog into different advertising zones for better management of your virtual real estate.
- has in built tracking
- automates advertising payment (if you are selling direct ad space)
Don’t make more work for yourself. Use plugins to automate the process for you!